Proclaiming YOUR Marketing To Women Expertise
In my latest eBrandmarketing post, I write about how any one brand can become known for marketing to women well, by doing its homework and then sharing it.
Here’s a clip:
Share the wealth – we’ve all heard that phrase. But, for traditional industries slowly starting to understand and commit to serving women, therein lies an especially great opportunity: Becoming your industry’s marketing to women resource.
Why? Because, the first in your industry to step out, proclaim a women’s market commitment, DO something with what is learned (i.e. make noticeable changes to how you do business) and then… wait for it, share as much as possible of what you’ve learned with others (gasp), will win B-I-G. Counterintuitive, I know.
The fact is – if you’ve been reading my blog and the many others about how to reach the female consumer, and then applying that knowledge to to your own industry, you likely DO know more than your competitors. Lots of people can read up on marketing to women, but how many actually take steps, evaluate and progress on their own, smart paths?
I commend you for your active study!
For those of you who need a little editorial inspiration/assistance in creating your future M2W resource, let me know. Building knowledge banks to share is one of my passions.
P.S. If you are inclined to comment on the topic – it’d be great to see it both here and on eBrandmarketing.com
