NewsBytes: The Minority Majority and Visa’s Clever Olympics Ad
1) The U.S. Census Bureau projects a minority majority (as it were) by 2042. Much is said/written these days about gender stereotypes, but for marketers the cultural stereotypes may be an even greater challenge. Check out N.C. Aizenman’s article in the Washington Post for more information, and just remember that transparent marketing (being inspired and guided by the customers you serve) works for any and all market segments. Perhaps you should go back and read up on it again?
2) I’m a sucker for an emotional Olympics ad, but what Visa was able to pull off the other night, just after Michael Phelps won yet another gold, was incredible. While their Go World sponsorship commercial may have been a risk (what if Michael had not gotten the gold? As if…), the powerful story and the way Visa integrated it with their product/experience will surely end up being worth it. Even a credit card can surprise and delight, wrapped around an incredible personal story. Here’s Stephanie Kang’s Wall Street Journal piece on Visa’s global sponsorship success, and you may also want to check out Visa’s Go World microsite to watch the ad and see more athlete stories. (This ad gets an A from me.)
