I spy a clever ad campaign and a brand that is taking the lead in addressing an industry-wide problem. Sony Electronics is re-using images from the 1970s, of quaint products like turntables and Beta video … Read on >

Marketing can be an overwhelming topic. Do you focus on marketing to women? Do you focus on becoming more green and reflecting that side of your products/operations? Do you forget about the mature market and put all your budget into young men, age 18 – 34? … Read on >

My latest eBrandMarketing post looks at some of John Zogby’s new consumer trends (as per his latest book, The Way We’ll Be) and relates those to the women’s market.  Here’s a clip:

Interestingly, if marketing to women is your task, you have likely long been using this … Read on >

Elizabeth Woyke wrote a great article for Forbes about gender trends in mobile phone development and marketing. Limelife’s chief executive Kristin McDonnell is quoted – and her words of wisdom can be applied much beyond the technology realm:

“In the beginning of any media format, a … Read on >

These are interesting and lean times – and marketing is one of the first budgets to get hit for most businesses. In such an uncomfortable holding pattern, normally creative/idea rich marketing pros must face months with no more new ad campaigns, no more consultants, and no new research. … Read on >

Management consultant and Treasure Hunt co-author, Michael Silverstein (who I interviewed a few years ago for 9 Minds On Marketing), is studying up on women for his next book,The Female Economy (due out Sept. 09). It is interesting that respected, thought leading, and male, management consultants/experts (like … Read on >

It turns out that women are increasingly driving the wine industry (just ask Julie Brosterman at Women & Wine), and it is no surprise that the men behind beer are also interested in a little of that action – as it were. So then, the question is either … Read on >

1) GM has just announced that it will cut its usual huge North American International Auto Show soiree, in addition to dropping its usual Emmy and Oscar advertising campaigns. This quote from the Detroit News article was telling: Citing budget cuts, the automaker said it … Read on >

1) The U.S. Census Bureau projects a minority majority (as it were) by 2042. Much is said/written these days about gender stereotypes, but for marketers the cultural stereotypes may be an even greater challenge. Check out N.C. Aizenman’s article in the Washington Post for more information, and just … Read on >

Men have officially become the “next big thing” for marketers. So, should we just forget our women’s market knowledge and shift attention completely toward the male species? No. Instead, the research and experts cited in an AdWeek article by Andrew Adam Newman suggest that what … Read on >