http://learnedon.com/2008/07/newsbytes-post-feminist-era-men-no-more-golf-for-women-health-wellness-stays-strong/ Learned On | gender, consumer behavior and sustainability Sat, 07 Jan 2012 00:05:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://learnedon.com/2008/07/newsbytes-post-feminist-era-men-no-more-golf-for-women-health-wellness-stays-strong/comment-page-1/#comment-538 PR Mama Wed, 09 Jul 2008 13:37:02 +0000 http://learnedonwomen.com/?p=632#comment-538 Re: health and wellness. In light of this bigger cultural conversation about wellness and health-as-status-symbol, am inviting my clients to stretch a bit -- beauty clients for example who have always stood for healthy hair, healthy skin, healthy teeth but have not allowed us to create storytelling within a larger healthy lifestyle context. They feel it strays too far from their core equitites and benefits, yet we see the opportunity for greater consumer resonance and relevance. Constant push-pull. Re: health and wellness. In light of this bigger cultural conversation about wellness and health-as-status-symbol, am inviting my clients to stretch a bit — beauty clients for example who have always stood for healthy hair, healthy skin, healthy teeth but have not allowed us to create storytelling within a larger healthy lifestyle context. They feel it strays too far from their core equitites and benefits, yet we see the opportunity for greater consumer resonance and relevance. Constant push-pull.

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