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• Recent Posts

  • Sustainability Content: A “Social Proof” PSA
  • Leveraging “Social Proof” for Sustainability
  • The Poll: Women At Forefront of Sustainability
  • If GOP Could Go “Green,” Couldn’t Your Business?
  • Call for Submissions: Women at the Forefront of Sustainability

• Gender/Marketing Reading

  

  You Just Don't Understand: Women and Men in Conversation

  Author: Deborah Tannen

  Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.

  

  A Whole New Mind: Why Right-Brainers Will Rule the Future

  Author: Daniel H. Pink

  R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.

  More gender/marketing reading »

• Sustainability Reading

  Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model

  

  One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker.  Anderson’s book is a great entry point for any businessperson considering sustainable development.

  More sustainability reading »

• Blogroll

  • AndHow Marketing
  • Big Green Purse
  • Fara Warner – The Power of the Purse
  • Grokdotcom – Women
  • In Women We Trust
  • Katya Andresen’s Non-Profit Marketing Blog
  • Lip-sticking
  • Lucid’s Marketing to Moms
  • The Frustrated Female
  • Tom Peters
  • Wonderbranding
  • YPulse
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• ‘Learned On Women’ Featured in Alltop: