How to Nurture Your Marketing to Women Brain
In my latest eBrandMarketing.com post, I write not about any tactical aspects of marketing to women, but about the broader brain preparation – how to get your mind ready to learn how women in your market buy. Having an open mind is one of my suggestions and continually educating yourself in ways much beyond the specifics of women in your industry is another.
Dare I say it – for this pursuit, getting “outside the box” is all the more important.
Here’s a clip:
I firmly believe that marketing to women is something anyone can learn to do better – even the most unaware man or woman on the planet. It starts with open-mindedness, which was also the topic of Janet Rae-Dupree’s “Unboxed” column in the July 6th issue of the New York Times . In that piece, Rae-Dupree cites Mindset , a book by Stanford psychologist, Carol Dweck, that explores the difference between those who approach life with a fixed mindset (sometimes this is a person who is considered a natural talent or genius, interestingly), and those who approach life with a growth mindset, believing that their own abilities can expand over time.
Challenge and change is the modus operandi of our world, so guess which mindset is most effective in that environment? Survival depends on your having the will to continually learn.
