De-cluttering Ad Space: The Power of White
After my Huffpo piece, “This Blank Ad Space, Brought To You By…,” published a few weeks ago, I heard from Jason Pelletier. He had remembered, and had a copy of a “clean space” ad that his former employer, sustainable consumer products brand, Seventh Generation (where he used to work), had run about three years ago in some small publications. Very interesting.
I wonder what would have happened if the “ad” had also run in some larger, traditional publications at that point? Perhaps consumers weren’t yet far enough along in the general environmental movement to “get it” those eons ago (ha!). But, the time may now be ripe for another company to risk it. Hmmm…
“Nothing” might really stand out today in any number of ad-cluttered publication or billboard-saturated areas. Anyone game?
