Comments on: Making Marketing to Women Obsolete http://learnedon.com/2007/12/making-marketing-to-women-obsolete-my-first-ebrandmarketingcom-contribution/ Learned On | gender, consumer behavior and sustainability Mon, 16 Apr 2012 05:00:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Holly Buchanan http://learnedon.com/2007/12/making-marketing-to-women-obsolete-my-first-ebrandmarketingcom-contribution/comment-page-1/#comment-489 Holly Buchanan Mon, 10 Dec 2007 20:10:48 +0000 http://blog.andrealearned.com/2007/12/06/making-marketing-to-women-obsolete-my-first-ebrandmarketingcom-contribution/#comment-489 While I do think there are some gender differences that will always play a part, I do agree that marketing to a higher standard or customer experience is the direction to go for all marketing. Andrea - if you want proof to back up your thoughts, read Firms of Endearment by David Wolfe. The book focuses on how we are transitioning from a "having" society into a "being" society. If talks about taking a more right brain, humanistic approach to be successful in the coming years. (both typically thought of as female traits) While I do think there are some gender differences that will always play a part, I do agree that marketing to a higher standard or customer experience is the direction to go for all marketing.

Andrea – if you want proof to back up your thoughts, read Firms of Endearment by David Wolfe. The book focuses on how we are transitioning from a “having” society into a “being” society. If talks about taking a more right brain, humanistic approach to be successful in the coming years. (both typically thought of as female traits)

]]> By: Yvonne DiVita http://learnedon.com/2007/12/making-marketing-to-women-obsolete-my-first-ebrandmarketingcom-contribution/comment-page-1/#comment-488 Yvonne DiVita Mon, 10 Dec 2007 12:02:29 +0000 http://blog.andrealearned.com/2007/12/06/making-marketing-to-women-obsolete-my-first-ebrandmarketingcom-contribution/#comment-488 Count me out. I am a die-hard marketing to women professional. Genders are different, from the get-go. You can't market to them the same. It's a fact of nature. Count me out. I am a die-hard marketing to women professional. Genders are different, from the get-go. You can’t market to them the same. It’s a fact of nature.

]]> By: Roger Conant http://learnedon.com/2007/12/making-marketing-to-women-obsolete-my-first-ebrandmarketingcom-contribution/comment-page-1/#comment-487 Roger Conant Fri, 07 Dec 2007 08:23:31 +0000 http://blog.andrealearned.com/2007/12/06/making-marketing-to-women-obsolete-my-first-ebrandmarketingcom-contribution/#comment-487 (as posted on eBrandMarketing.com) I think I'm with you on this, Andrea, but it’s a powerful shift. I'm not real sure that all of the issues are settled on the old his/her front, but my gut tells me you're right on this. One thing for sure, the last decade has been an interesting ride. I still have one tee shirt left with a URL I bought a decade ago---carwomen.com. Thanks for taking the leap first. (as posted on eBrandMarketing.com) I think I’m with you on this, Andrea, but it’s a powerful shift. I’m not real sure that all of the issues are settled on the old his/her front, but my gut tells me you’re right on this. One thing for sure, the last decade has been an interesting ride. I still have one tee shirt left with a URL I bought a decade ago—carwomen.com. Thanks for taking the leap first.

]]> By: Mary Hunt http://learnedon.com/2007/12/making-marketing-to-women-obsolete-my-first-ebrandmarketingcom-contribution/comment-page-1/#comment-486 Mary Hunt Fri, 07 Dec 2007 02:09:11 +0000 http://blog.andrealearned.com/2007/12/06/making-marketing-to-women-obsolete-my-first-ebrandmarketingcom-contribution/#comment-486 I think it's possible. Once companies get in touch with their feminine side, they won't like going backwards. No one likes living in a space that isn't warm and inviting. Before the marketing to women movement, ad space was just that, uninviting. I think it's the sign of a maturing society. I think it’s possible. Once companies get in touch with their feminine side, they won’t like going backwards. No one likes living in a space that isn’t warm and inviting. Before the marketing to women movement, ad space was just that, uninviting. I think it’s the sign of a maturing society.

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