Making Marketing to Women Obsolete
This week I launch my contributing editorship with eBrandMarketing.com [ed. note: as of 11.08, that blog became ReachingWomenDaily], with a post on my mission to make “marketing to women” obsolete. The non-gendered end goal = marketing to the highest customer standard, whoever that customer may be (and, yes, she may well so often be a woman). No more messing around… !
Here’s an excerpt:
For lack of a better way to put it, let’s consider “marketing to women
2.5” to be the place in time at which we no longer need to go on and on
about female consumers as separate from male consumers. Instead, let’s
start talking about marketing to everyone’s perhaps more feminine brain
traits and how, if we tap and serve those, we are actually just serving
the overall highest level of customer expectations (and not “marketing
to” anything or anyone…)
It won’t be a sad day, but a historic achievement worth noting, when “marketing to women” finally seems irrelevant. The consumers of the future will thank us for tending to the issue when we did (in the late 1990s/early 2000s), for raising the bar on customer experience for all, and for developing marketing efforts that speak their less gender-conflicted language.
