Comments on: Is Male Bashing A Surefire Way to Market to Women? http://learnedon.com/2007/11/is-male-bashing-a-surefire-way-to-market-to-women/ Learned On | gender, consumer behavior and sustainability Mon, 16 Apr 2012 05:00:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Ryan Watkins http://learnedon.com/2007/11/is-male-bashing-a-surefire-way-to-market-to-women/comment-page-1/#comment-2257 Ryan Watkins Mon, 01 Mar 2010 18:34:03 +0000 http://blog.andrealearned.com/2007/11/29/is-male-bashing-a-surefire-way-to-market-to-women/#comment-2257 I think you're absolutely right. There has been backlash in the past (remember the AOL ad where 'it's so easy, even dad can do it' and the trouble that caused?).<br><br>I appreciate your insight, good blog. I think you're absolutely right. There has been backlash in the past (remember the AOL ad where 'it's so easy, even dad can do it' and the trouble that caused?).

I appreciate your insight, good blog.

]]> By: Marissa http://learnedon.com/2007/11/is-male-bashing-a-surefire-way-to-market-to-women/comment-page-1/#comment-485 Marissa Wed, 30 Jan 2008 17:45:24 +0000 http://blog.andrealearned.com/2007/11/29/is-male-bashing-a-surefire-way-to-market-to-women/#comment-485 Growing up, my Dad always used to point out ads that denigrated men while we were driving. There were a lot. Now I can't help but pick them out when I hear them. The one that comes to mind this moment is the Tecate 'beer vs. cerveza' ad from last year where the wife is chastising her dopey beer-drinking husband. Growing up, my Dad always used to point out ads that denigrated men while we were driving. There were a lot. Now I can’t help but pick them out when I hear them. The one that comes to mind this moment is the Tecate ‘beer vs. cerveza’ ad from last year where the wife is chastising her dopey beer-drinking husband.

]]> By: Andrea Learned http://learnedon.com/2007/11/is-male-bashing-a-surefire-way-to-market-to-women/comment-page-1/#comment-484 Andrea Learned Thu, 29 Nov 2007 19:33:37 +0000 http://blog.andrealearned.com/2007/11/29/is-male-bashing-a-surefire-way-to-market-to-women/#comment-484 Perhaps it's a generational thing, where younger people find those ads really funny and then want to buy from the brand? Except - all the people in the ads are in the 35+ looking age range and the product (Fidelity) tends to be something that mainly 35+ people are thinking about. And, yes - I do remember that AOL ad, Ryan. History repeats itself? Thanks for your comment. Perhaps it’s a generational thing, where younger people find those ads really funny and then want to buy from the brand? Except – all the people in the ads are in the 35+ looking age range and the product (Fidelity) tends to be something that mainly 35+ people are thinking about. And, yes – I do remember that AOL ad, Ryan. History repeats itself? Thanks for your comment.

]]> By: Ryan Watkins http://learnedon.com/2007/11/is-male-bashing-a-surefire-way-to-market-to-women/comment-page-1/#comment-483 Ryan Watkins Thu, 29 Nov 2007 19:24:15 +0000 http://blog.andrealearned.com/2007/11/29/is-male-bashing-a-surefire-way-to-market-to-women/#comment-483 I think you're absolutely right. There has been backlash in the past (remember the AOL ad where 'it's so easy, even dad can do it' and the trouble that caused?). I appreciate your insight, good blog. I think you’re absolutely right. There has been backlash in the past (remember the AOL ad where ‘it’s so easy, even dad can do it’ and the trouble that caused?).

I appreciate your insight, good blog.

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