Has Marketing to Women Matured?
It has been roughly a decade since the concept of “marketing to women” first got some attention, and a lot more brands are considering the importance of the women in their markets. (A round of applause goes here.) But, do I still detect a pink tinge in a lot of their efforts…?
I take a look at the then/now of both “marketing to women” and iVillage in my latest HuffPo piece.
