Comments on: What Harley Can Teach Everyone About Marketing to Women http://learnedon.com/2007/07/what-harley-can-teach-everyone-about-marketing-to-women/ Learned On | gender, consumer behavior and sustainability Mon, 16 Apr 2012 05:00:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Valkyrie http://learnedon.com/2007/07/what-harley-can-teach-everyone-about-marketing-to-women/comment-page-1/#comment-428 Valkyrie Sat, 27 Oct 2007 14:18:07 +0000 http://blog.andrealearned.com/2007/07/26/what-harley-can-teach-everyone-about-marketing-to-women/#comment-428 How true it is,Harley Davidson are very clever when it comes to marketing, however I genuinely feel that they want to see women riding their motorcycles. I live in Spain and the ratio of women riding Harley Davidsons against any other brand is huge. Long may it last. How true it is,Harley Davidson are very clever when it comes to marketing, however I genuinely feel that they want to see women riding their motorcycles. I live in Spain and the ratio of women riding Harley Davidsons against any other brand is huge.

Long may it last.

]]> By: Jody DeVere http://learnedon.com/2007/07/what-harley-can-teach-everyone-about-marketing-to-women/comment-page-1/#comment-427 Jody DeVere Wed, 01 Aug 2007 07:23:38 +0000 http://blog.andrealearned.com/2007/07/26/what-harley-can-teach-everyone-about-marketing-to-women/#comment-427 I ride a Harley and I think I got interested at first so I can buy all the cool leather outfits and they are very girlie! Ever visit local Harley dealership? The stores are filled with over-priced girlie riding outfits galore.I love them! Ever been to a big Harley run? Vendors selling girlie riding gear and accessories galore, pink, purple and much more. Custom paint jobs on Harley's in girlie colors? You bet, mine is purple and pink. The great part about being a female rider is the diversity and the need ability to customize and make your Harley you own, outfits included. Get out and do some real life market research on female Harley riders by joining a weekend ride. You will find we come in all kinds of girlie girl shapes , sizes, colors! Jody DeVere www.askpatty.com I ride a Harley and I think I got interested at first so I can buy all the cool leather outfits and they are very girlie!

Ever visit local Harley dealership? The stores are filled with over-priced girlie riding outfits galore.I love them! Ever been to a big Harley run? Vendors selling girlie riding gear and accessories galore, pink, purple and much more.

Custom paint jobs on Harley’s in girlie colors? You bet, mine is purple and pink.

The great part about being a female rider is the diversity and the need ability to customize and make your Harley you own, outfits included.

Get out and do some real life market research on female Harley riders by joining a weekend ride. You will find we come in all kinds of girlie girl shapes , sizes, colors!

Jody DeVere
http://www.askpatty.com

]]> By: Gerry Myers http://learnedon.com/2007/07/what-harley-can-teach-everyone-about-marketing-to-women/comment-page-1/#comment-426 Gerry Myers Mon, 30 Jul 2007 22:42:34 +0000 http://blog.andrealearned.com/2007/07/26/what-harley-can-teach-everyone-about-marketing-to-women/#comment-426 Andrea You are right on. HD is doing a lot right, including not making a product just for women or making a pastel bike. While some products do need modification, such as HD apparel for women, Harley-Davidson is serving women without alienating men. That is one important key to marketing to women. If done right, the product and marketing should increase a manufacturer's or retailer's sales to both genders. The third critical thing HD did is not only learn what their female customers want, but invested in training their sales staff. After all, they are the link to the customer that makes or breaks the sale. Gerry Myers Andrea
You are right on. HD is doing a lot right, including not making a product just for women or making a pastel bike. While some products do need modification, such as HD apparel for women, Harley-Davidson is serving women without alienating men. That is one important key to marketing to women. If done right, the product and marketing should increase a manufacturer’s or retailer’s sales to both genders. The third critical thing HD did is not only learn what their female customers want, but invested in training their sales staff. After all, they are the link to the customer that makes or breaks the sale.
Gerry Myers

]]> By: Tori Ewing http://learnedon.com/2007/07/what-harley-can-teach-everyone-about-marketing-to-women/comment-page-1/#comment-425 Tori Ewing Fri, 27 Jul 2007 21:19:14 +0000 http://blog.andrealearned.com/2007/07/26/what-harley-can-teach-everyone-about-marketing-to-women/#comment-425 I have always thought HD did a great job of marketing to both men and women. I have a Road King and chose it for comfort, stability and ease of handling OVER say the Sportster 883. I was able to try out both before purchasing and loved the feel of the bigger bike. I know many women that ride the "bigger" bikes that might be classified as for men but their not distinguishing who can ride what bike is a smart idea. I have always thought HD did a great job of marketing to both men and women. I have a Road King and chose it for comfort, stability and ease of handling OVER say the Sportster 883. I was able to try out both before purchasing and loved the feel of the bigger bike. I know many women that ride the “bigger” bikes that might be classified as for men but their not distinguishing who can ride what bike is a smart idea.

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