Marketing to Women Requires a Holistic Approach
The building industry has a lot in common with the other more typically male-dominated industries out there: They’ve got a lot of potential to better serve women, but they get stuck on stereotypes and assumptions AND neglect all the opportunities for using stories…
CA Builder magazine just published my article on why marketing to women requires a more holistic approach (which applies to all industries, even though I focus on building in the piece). There’s a PDF version on my site as well.
Enjoy.
