This Just In: Men Are Inefficient Grocery Shoppers
In my latest HuffingtonPost contribution, I write about the TNS Retail Forward
study showing that male grocery shoppers tend to: pretend the item is out of stock if they can’t find it, call their spouse for help while there, and dislike the self-serve
checkout aisle because they don’t like loyalty cards, among other
things.
Insert eye roll here.
Uh…this is not necessarily a gender issue, but more likely an
issue for people who don’t do the grocery shopping as frequently. And,
the inefficient behavior of the men studied is probably shared by a lot
of women who: get just as frustrated when they can’t find items, call
their spouses to complain that they are even there at all, and are
equally annoyed that they have to use loyalty cards.
Are consumer researchers running out of things to do? Are study
findings made more exciting if a gender-specificity can be claimed? I
can see it now: "Women Don’t Like Mean People," or "Men Dislike
Vacuuming."
***
You know where I’m headed with this, if you’ve been a reader of Learned On Women for any amount of time. But, just in case you don’t – take a look at my "HuffPo" post. (There are a lot of other great business-related posts you might want to check out while you are there.)
