Apple Exemplifies Connection With Retail Customers
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I know. You are all sick of hearing how wonderful Apple is, but bear with me. Randall Stross wrote a great piece (reg. required) in yesterday’s New York … Read on >
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I know. You are all sick of hearing how wonderful Apple is, but bear with me. Randall Stross wrote a great piece (reg. required) in yesterday’s New York … Read on >
1) The June issue of Fast Company includes a great article by Polly LaBarre (reg. required) on Nau – a new enviro-friendly, outdoor/lifestyle apparel company that is choosing to do business in a very socially responsible way. A few of the many things that struck me: a) their pledge … Read on >

Quick. If you had to come up with the way quote unquote singles were depicted in ad campaigns, would you say: singles are in their early 20s, city livers, hip … Read on >

Though I am not big on television today, in general, I did take the time to post about a new show, Ugly Betty, last summer. Back then, my … Read on >

If you’ve been monitoring what women look for in a brand, you’ve long since addressed their interest in your corporation’s social responsibility. If you’ve been a bit slow on the … Read on >
1) A friend pointed me to this article/post by Joel Makower on whether or not there is a green business bubble. A few of his points about why green isn’t a bubble could be just as easily applied to the women’s market. For example, take Makower’s #3 (parens indicated … Read on >
Whether or not, and how, a brand supports a cause is becoming a more and more relevant crossroad on a woman’s buying path. Still, this remains an oft-neglected consideration … Read on >
So,…I got the photo I mentioned in my previous post about my AGS Conclave experience. And, as I suspected, my friends from Spotrunner and I look a … Read on >