Women’s Market Media Buys: Think Twice About Shelter, Family and Bridal Mags
Three big categories of magazines that target women – shelter, family and bridal – are not doing so well. According to a recent FAS-FAX circulation report from the Audit Bureau of Circulations, titles including Country Living, Metropolitan Home, Child, Parent and Modern Bride are among those with noticeable sales decreases.
(Read the full MediaPost article – reg. required – for details.)
If this is flabbergasting to you (and it shouldn’t be), remember to KNOW the daily lives of your female customers. There’s a lot more to them than there may have been in the 1950s, and even less time for each pursuit on their long lists.
