Marketing to Moms and Daughters: Gardasil Scores
There was a great article (reg. required) about the recent Gardasil television commercials in this past Sunday’s New York Times. In it, Claire Dederer writes how well the Merck pharmaceutical campaign reaches both the young women wanting to be hip, cool and rebellious, and their mothers, wanting to get their daughters educated on cervical cancer and how to protect against it.
Dederer did such a thorough job describing how the ads connect with both daughter and mom audiences at the same time, that you should just read her words.
