This just in, as published in a MediaPost Research Brief (reg. required):

"According to research from the Radio Ad Effectiveness Lab (RAEL) released at the Radio Advertising Bureau’s (RAB) Management & Leadership Conference, recall of advertising is dramatically enhanced when a mix of Radio and Internet ads is used together … Read on >

Paul Parton wrote a great article for Media magazine (reg. required) about the general direction of the communication industry, based on a discussion session he attended with some industry thought leaders.  In "The Consumer: New Media, It All Counts," Parton points out:

"The basic premise
underpinning the discussion … Read on >

Have you noticed the new Wall Street Journal ad campaign yet?  "Every journey needs a Journal" uses celebrities from the spectrum of industries (Sheryl Crow and Jake Burton, to Alice Waters and Oscar De La Hoya), who are telling their histories … Read on >

There was a great article (reg. required) about the recent Gardasil television commercials in this past Sunday’s New York Times.  In it, Claire Dederer writes how well the Merck pharmaceutical campaign reaches both the young women wanting to be hip, cool and rebellious, and their mothers, wanting to … Read on >

I imagine a fair number of you read the cover story on Toyota’s success (reg. required) in The New York Times Magazine this past Sunday. What I loved … Read on >

I am not a smoker, so there is a lot about what might compel someone to smoke that I cannot grasp.  However, when I read Stuart Elliott’s recent article (reg. required) in The New York … Read on >

Three big categories of magazines that target women – shelter, family and bridal – are not doing so well.  According to a recent FAS-FAX circulation report from the Audit Bureau of Circulations, titles including Country Living, Metropolitan Home, Child, Parent and Modern Bride are among those with noticeable sales decreases.

(Read … Read on >

You’ve got to love this techno world we live in.  As I sit here in a Vermont blizzard of history-making proportions, unable to leave the house for more than a one block dog walk, I am yet able to give all of you an electronic Valentine’s Day gift.  Today, 800CEORead … Read on >

It is nice in more ways than one to have a few siblings.  Point in fact, my sister thought of me when she read a story in her local paper … Read on >

I blogged about this twice this past couple of months, because I considered it an interesting marketing to women opportunity with lots of potential. And, it was fun to watch all the search … Read on >