Comments on: Catching the Eye of Single Women (Marketing-wise) http://learnedon.com/2007/01/catching-the-eye-of-single-women-marketing-wise/ Learned On | gender, consumer behavior and sustainability Sat, 07 Jan 2012 00:05:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Val http://learnedon.com/2007/01/catching-the-eye-of-single-women-marketing-wise/comment-page-1/#comment-357 Val Sat, 20 Jan 2007 00:11:32 +0000 http://blog.andrealearned.com/2007/01/16/catching-the-eye-of-single-women-marketing-wise/#comment-357 The fact that the new stat is reflective of a new lifestyle is really key. This guy makes sort of the same point, but without the business implications: <a href="http://www.typepad.com/t/trackback/7366900" rel="nofollow">http://www.typepad.com/t/trackback/7366900</a> The fact that the new stat is reflective of a new lifestyle is really key. This guy makes sort of the same point, but without the business implications:

http://www.typepad.com/t/trackback/7366900

]]> By: John M. http://learnedon.com/2007/01/catching-the-eye-of-single-women-marketing-wise/comment-page-1/#comment-356 John M. Fri, 19 Jan 2007 20:12:42 +0000 http://blog.andrealearned.com/2007/01/16/catching-the-eye-of-single-women-marketing-wise/#comment-356 Okay, that NYT article was a complete fabrication. US Census data says that 56% of adult women ARE married. The author concocted that minority number by including teenage girls living at home, widows, and women whose husbands are in jail or in the military. Lies, lies lies. Okay, that NYT article was a complete fabrication. US Census data says that 56% of adult women ARE married. The author concocted that minority number by including teenage girls living at home, widows, and women whose husbands are in jail or in the military. Lies, lies lies.

]]> By: Bella DePaulo http://learnedon.com/2007/01/catching-the-eye-of-single-women-marketing-wise/comment-page-1/#comment-355 Bella DePaulo Wed, 17 Jan 2007 08:23:36 +0000 http://blog.andrealearned.com/2007/01/16/catching-the-eye-of-single-women-marketing-wise/#comment-355 For years, I have been studying singles and their place in society. It really is a passion for me. And it has been a joy to discover people such as Andrea who totally “get it” about single women. We aren’t all the same. The New York Times story documenting the new American demographic – that 51% of women do not live with a spouse – triggered a slew of stories on the evening news. Just about all of them included a clip from “Sex and the City.” Now SATC is a huge step up from the stereotype of the aging spinster living with a pack of cats who eat her after she dies; still, Manolo Blahniks cannot be the sole symbol of today’s single woman. Here’s another stereotype that has great staying power: that people who are single “don’t have anyone.” This is the belief that people who are single are alone, and that as the number of single Americans increases, so will the sense of isolation in the nation. Wrong! Single people are in some significant ways even more connected to the important people in their lives than are people who are married, as Kay Trimberger and I noted in an op-ed published recently in the San Francisco Chronicle, <a href="http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2007/01/14/INGJINGKTE1.DTL." rel="nofollow">http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2007/01/14/INGJINGKTE1.DTL.</a> Single women are especially unlikely to invest all of their relationship stock into just one person, then hope that person does not turn out to be Enron. --Bella DePaulo, author of SINGLED OUT: How Singles are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After <a href="http://www.amazon.com/gp/product/0312340818/sr=1-1/qid=1146449667/ref=pd_bbs_1/002-7432694-6177638?%5Fencoding=UTF8&s=books" rel="nofollow">http://www.amazon.com/gp/product/0312340818/sr=1-1/qid=1146449667/ref=pd_bbs_1/002-7432694-6177638?%5Fencoding=UTF8&s=books</a> For years, I have been studying singles and their place in society. It really is a passion for me. And it has been a joy to discover people such as Andrea who totally “get it” about single women. We aren’t all the same.

The New York Times story documenting the new American demographic – that 51% of women do not live with a spouse – triggered a slew of stories on the evening news. Just about all of them included a clip from “Sex and the City.” Now SATC is a huge step up from the stereotype of the aging spinster living with a pack of cats who eat her after she dies; still, Manolo Blahniks cannot be the sole symbol of today’s single woman.

Here’s another stereotype that has great staying power: that people who are single “don’t have anyone.” This is the belief that people who are single are alone, and that as the number of single Americans increases, so will the sense of isolation in the nation. Wrong! Single people are in some significant ways even more connected to the important people in their lives than are people who are married, as Kay Trimberger and I noted in an op-ed published recently in the San Francisco Chronicle, http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2007/01/14/INGJINGKTE1.DTL.

Single women are especially unlikely to invest all of their relationship stock into just one person, then hope that person does not turn out to be Enron.

–Bella DePaulo, author of SINGLED OUT: How Singles are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After http://www.amazon.com/gp/product/0312340818/sr=1-1/qid=1146449667/ref=pd_bbs_1/002-7432694-6177638?%5Fencoding=UTF8&s=books

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