This just in: The Wall Street Journal’s Ronald Alsop, reports on the rankings of corporations as related to their perceived social responsibility.  In "How Boss’s Deeds Buff A Firm’s Reputation," (reg. required)  Alsop shares the eighth annual corporate responsibility research WSJ conducted with Harris Interactive.

For example the United … Read on >

It has been exciting to watch as more and more brands take on this consumer-generated content/ad campaign concept – and it has been especially noticeable in relation to the Super … Read on >

The keys to transparent marketing (which is a concept introduced in my book, Don’t Think Pink) include: narrowing your focus and getting to know your customers intimately.  Drive-through latte stands … Read on >

Let’s say I am your average skeptical technology consumer.  What do you think might happen if I read media coverage about the launch of a new operating system that seems … Read on >

"The brain’s default activity – what happens automatically when nothing much else is going on – seems to be mulling over relationships.  The higher metabolic rate of these … Read on >

Nielsen//NetRatings has found that unique visitors to online newspapers is increasing, and that more and more of those people (both men and women) are commenting on the blogs at those sites.

According to Carolyn Creekmore, senior director of media analytics for Nielsen//NetRatings, as quoted in the MediaPost Research … Read on >

This past November, I gave thanks for humor in the marketing world, one example of which was the Miller High Life "Man Laws" campaign (created by Crispin, Porter & Bogusky, Miami).  I am now sorry to … Read on >

Grocery sales of products making ethical claims grew to nearly $33 billion in 2006, up 17% from 2005, according to a report by Mintel International, and Packaged Facts (a division of MarketResearch.com) predicts that number will reach $57 billion by 2011.

And, the “Conscientious Consumerism” article by MediaPost’s Adrienne W. … Read on >

This just in:

• Customers on web sites with customer reviews are 5% more satisfied with the retailer as a whole (not only the web experience) and their image of the retailer is 5% higher than customers on sites without customer product reviews.
• Of holiday shoppers surveyed, 42% of first-time buyers on sites … Read on >
  

For the care and feeding of your business/industry/organization in this customer-driven world:

Apply your version of these seven principles, and watch it grow.

1. It’s the community, stupid2. Just ask… Read on >