Two quick bits:

1) Greg Stielstra, author of PyroMarketing, was one of the fascinating 9 Minds on Marketing I interviewed for my eBook.  His book is now available in audio … Read on >

As we close out 2006, one thing I’ve noticed is that today’s technology seems to help men embrace their supposed “feminine” brain traits for connecting
without being considered unmanly.

You’ve likely experienced … Read on >

There is an article in yesterday’s Los Angeles Times (reg. required) about getting women to try the new Nintendo Wii product. Perhaps because I am not around … Read on >

We are entering the anticipation zone for 2007 Superbowl Ads, and I’m wondering how a brand can really do something that gets attention.  Shall we turn our attention to consumer-generated … Read on >

During this season of consumeritis and its blur of endless, repeating television, radio and print ads, the occasional nod to social responsibility seems daring, and effective, in its simplicity.

For … Read on >

When I was a kid, 35 seemed like just about the age when people should pre-pay for retirement homes and funerals. My how things have changed.

In another great tidbit from the The New York Times Magazine’s Sixth Annual Year of Ideas, we learn the more academic term for … Read on >

Did anyone else pore over yesterday’s New York Times Magazine? It’s Sixth Annual Year of Ideas (reg. required) was fascinating, so pull it out of the recycle bin if you missed it.

Since connecting is so key in reaching women as consumers, this idea (on page 52 of the … Read on >

Look closely.  Who’s signing the paperwork and writing the deposit checks for $700K + condos in the big cities?  Both single and married women, apparently.

As reported by Christine Haughney in the New York Times, "Women Unafraid of Condo Commitment" (reg. required), condominiums in just one Brooklyn building are reflecting … Read on >

Dave tagged me. (and, many thanks for calling me "one of the most human voices on the Internet.")

This is a classic.  Sure, I am a blogger, but I may be about the most low-tech and oblivious one out there.  I had not heard about this game of blogosphere tag, … Read on >

Sometimes, there is simply no accounting for what influences a woman’s purchase – no matter how much you think you know or how much one-on-one consumer interviewing you’ve done.  Take … Read on >