Adam Sternbergh wrote a fun and insightful piece for the April 3, 2006 issue of New York magazine (reg. required, I think) entitled "Grups." In it, he … Read on >

Though plenty of people today feel they are not "religous," a lot more of those same souls are calling themselves "spiritual."  For celebrities like Gwyneth Paltrow and Richard Gere, as … Read on >

Part of the reason I blog is because, over time, I am hoping to make the whole "marketing to women" thing more accessible and, dare I say "relevant" to more … Read on >

A few recently launched ad campaigns remind me that there is a lot to celebrate during this women’s history month .  … Read on >

In a USA Today profile, Lifetime Television’s CEO, Betty Cohen, points out something other women-focused brands can learn from:

"What women are saying is: Don’t tell me you’re television for women. I’ll be the judge of that."

Twenty years or more ago, when companies were first stepping … Read on >

My last post generated a couple of comments, and just stuck with me.  Maps, done well, can really inspire exploring and there are so many creative ways to approach it.  If your brand could figure out a way to be part of this fun, youthful, adventurous sense, wouldn’t you want … Read on >

Though I realize Nike gets enough press for their marketing efforts, the article I read in Ad Age (reg. required) just now inspired me to applaud their … Read on >