“The non-planetary, bookshelf versions of ‘Venus’ and ‘Mars’ have conspired to make even the prospect of marketing to women a scary thing for a lot of men in business.” For all common men out there: don’t be afraid! Link to the ChangeThis site to download the PDF.
About the Author: Andrea Learned
I'm a gender, consumer behavior and sustainable business expert and writer, who works as the Sr. Social Media Strategist for Pyramid Communications. I co-authored a book on marketing to women, "Don't Think Pink" (2004), and am passionate about helping encourage companies that are heading toward more sustainable practices better reach their customers around that topic.