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Archive for August, 2005:

Recognition Vs. Effectiveness: Using Celebrities to Market to Women

Millersarawinsor 

In "The Celebrity Cell," an article in the September 2005 issue of Fast Company, Ryan Underwood … Read on >

Current TV: Humanized By The People

Current

Though I am a tad older than their target market, I am fascinated by the Current TV approach, so a recent article by Alessandra Stanley in the … Read on >

What Women Want Visually: Striking, Not Speeding Images

Fast_forward_button

Must advertisers push their messages out to the television audience at a 30 second speed of sound in order to gain the attention of fast-forwarding, zip here/zip there audiences?

Apparently … Read on >

Two for One: Men May Soon Buy More Like Women

I just read about a survey by Euro RSCG Worldwide, called The Future of Men.  A couple of the findings mentioned in the press release made me think that those of us who’ve been studying up on the women’s market may be better prepared for this change than … Read on >

Registration: An Online Roadblock for the Women’s Market

"What’s with these Web merchants, demanding everything but your grandmother’s maiden name before they’ll even let you look at some merchandise?"

This opens a humorous and telling piece… Read on >

Continuing Discussion Part 2: Artistic Tile’s Ad Campaign

Artistictilebra_ad

The following is my email to Jan at Artistic Tile … Read on >

Continuing Discussion Part 1: Artistic Tile’s Ad Campaign

Artistictilesuspenders

After reading yesterday’s post about … Read on >

The Male Fantasy of Marketing (Tile) to Women?

Artistictilebustier_ad

Read on >

Building Retail Relationships with Moms, the Blogging Way

Babyblogapalooza

There is no denying the power of blogs today.  Even though the Pew Internet and … Read on >

Curated Relevance: Sometimes Less Is More

There’s no denying it: Women shop—sometimes by choice, and sometimes by necessity.

Women therefore have a lot of buying decisions to make—for their husbands/partners, kids, parents, and maybe even some friends, in addition to themselves. Today’s women, much more than the women of yesteryear, have many more products to choose … Read on >