Recognition Vs. Effectiveness: Using Celebrities to Market to Women
In "The Celebrity Cell," an article in the September 2005 issue of Fast Company, Ryan Underwood … Read on >
In "The Celebrity Cell," an article in the September 2005 issue of Fast Company, Ryan Underwood … Read on >
Though I am a tad older than their target market, I am fascinated by the Current TV approach, so a recent article by Alessandra Stanley in the … Read on >
Must advertisers push their messages out to the television audience at a 30 second speed of sound in order to gain the attention of fast-forwarding, zip here/zip there audiences?
Apparently … Read on >
I just read about a survey by Euro RSCG Worldwide, called The Future of Men. A couple of the findings mentioned in the press release made me think that those of us who’ve been studying up on the women’s market may be better prepared for this change than … Read on >
"What’s with these Web merchants, demanding everything but your grandmother’s maiden name before they’ll even let you look at some merchandise?"
This opens a humorous and telling piece… Read on >
There is no denying the power of blogs today. Even though the Pew Internet and … Read on >
There’s no denying it: Women shop—sometimes by choice, and sometimes by necessity.
Women therefore have a lot of buying decisions to make—for their husbands/partners, kids, parents, and maybe even some friends, in addition to themselves. Today’s women, much more than the women of yesteryear, have many more products to choose … Read on >