Comments on: Curves: Relevance Trumps Politics http://learnedon.com/2005/06/curves-relevance-trumps-politics/ Learned On | gender, consumer behavior and sustainability Mon, 16 Apr 2012 05:00:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Ellen T http://learnedon.com/2005/06/curves-relevance-trumps-politics/comment-page-1/#comment-180 Ellen T Sun, 17 Jul 2005 03:51:31 +0000 http://blog.andrealearned.com/2005/06/20/curves-relevance-trumps-politics/#comment-180 FYI, in the Monterey, CA area there is an active group of women who ARE cancelling their memberships in CURVES as they discover the politics of the owner, and are spreading the word so others do the same. FYI, in the Monterey, CA area there is an active group of women who ARE cancelling their memberships in CURVES as they discover the politics of the owner, and are spreading the word so others do the same.

]]> By: Karen Barnes http://learnedon.com/2005/06/curves-relevance-trumps-politics/comment-page-1/#comment-179 Karen Barnes Wed, 22 Jun 2005 13:42:13 +0000 http://blog.andrealearned.com/2005/06/20/curves-relevance-trumps-politics/#comment-179 I agree with you that women will not usually make a purchase decision based solely on a company's politics, social values or charitable involvement. It can be icing on the cake... In the Curves example, the idea of a 30-minute, convenient workout obviously trumps the politics. But, we have to take a step back for a minute and examine two things. One: a better idea usually wins. Not only in the hearts and mind of consumers, but also in the marketplace. And two, There are plenty of Republican women out there who support their party's stance on abortion, so the choice to join Curves is in alignment with their values... I agree with you that women will not usually make a purchase decision based solely on a company’s politics, social values or charitable involvement. It can be icing on the cake…

In the Curves example, the idea of a 30-minute, convenient workout obviously trumps the politics. But, we have to take a step back for a minute and examine two things. One: a better idea usually wins. Not only in the hearts and mind of consumers, but also in the marketplace. And two, There are plenty of Republican women out there who support their party’s stance on abortion, so the choice to join Curves is in alignment with their values…

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