Learned On...

Archive for February, 2005:

Emotion, Design and Women

Emotional_design_cover I write about "humanizing" and design a fair amount, probably because those things are so intertwined with better serving the women’s market.  Recently, fellow blogger, Diego of Metacool, … Read on >

The Mom Factor

Moms

About a week ago, I received an advance … Read on >

Baltic Marketing to Women

Baltic_marketing_logo

On Sunday, I’ll head to Vilnius, Lithuania, to begin a 3-day/3-country conference "road tour" organized by Baltic Marketing, a regional … Read on >

“Editing” in the Retail Environment

Photo: an "edited" and lovely store environment.

Store_interior_good

When I mentioned the idea of "editing" in retail store … Read on >

Women Are Printing Their Own Photos

Photoprinting_kiosk I’m on my way to Orlando to speak at the Photo Marketing Association International conference this weekend.  And, yes… I learned a few things as I prepared for … Read on >

Women’s Market Opportunity In The News, Again

This piece doesn’t include any earth-shattering or new information, as such, but I do love to see that the women’s market opportunity is still of interest to the media.  "I am woman. Hear me shop." by Pallavi Gogoi in yesterday’s BusinessWeek Online, closes with this spot-on observation:

"Whether … Read on >

Is Pink 7Up a Plus?

7up_plus_1 

Thanks to Jackie Huba for reminding me that the fairly new 7Up Plus ad campaign might be worth a post.  It … Read on >

Whole-life Health and Fitness: Experience Life Magazine

Explifecover

You’d never know it, but I have built … Read on >

Come-Hither Wine?

Red_wine

The fun of writing a blog is that you get the greatest leads from readers/friends!  Nora Lee, author of The Mom Factor (Urban Land Institute) just sent … Read on >

I Like Pink: Finally Bought An iPod

Andreaspinkipod_3OK.  So I’m the last one in the world to finally buy an iPod, and yes…it is … Read on >