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My Top 24 Posts from 2004

I’m participating in Todd Satterson’s Top 24 blog posts event.

Since I’ve been blogging for only six months, my list runs the gamut from posts that got some interesting comments to topics that covered my favorite industries.  Here’s the list:

Military Action or Household Management (approaches to business management)

Sporting Women, Part I (golf and nordic walking industries)

Love and Stories Work Every Time (the relevance of the "Love Mercedes" campaign)

The Empowerment of Vacuuming (ad campaigns for vacuuming have changed)

Transparent DeGeneres (why Ellen’s show works)

What Is Luxury, Anymore? (why experience trumps "things")

Effective, Irresponsible or Both? Latest Nike Ads

Choose To Use Your Consumer Clout (which brands are counteracting America’s lower customer satisfaction rate?)

Chief Everything Officers Do It Better (AOL study released)

How Photos Help Women Think "That’s Me"

Should Dockers Diverge From Levi Strauss (what’s up with Dockers’ latest campaign?)

Swiss Army Knife Thinking (should refrigerators also serve as web tablets and be wired for Internet surfing?)

Women Are Do-It-Yourselfers (new research from Lowe’s)

Who Buys "Chick" Cars?

Snowsport Industry: Marketing To The Everyday Consumer (customer advisory boards are great)

Reach Your Market: Brought To You By The Cellphone Industry (Virgin Mobile "gets" the younger generation)

Cause Marketing That Fits: Timberland

Plasma TVs On Her Wish List (design as well as function)

Marketing Shoe Polish, Transparently (Kiwi is relevant to today’s men)

One Thing Target Is Missing (a dedicated area for nursing moms)

Furniture Industry And Women (traditional industry trying to reach women)

Savvy Segmenting: Women And Shoes (a store for women who leave a larger footprint)

Of Bears And Men (Vermont Teddy Bear knows the buying minds of gift-giving men)

Men Spend More, And Shop More Like Women, Online (AOL research released)

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