OK.. I don’t mean to say, by the title of my post, that the entire cellphone industry is a raging marketing success, but many of the phone and service companies … Read on >

Stuart Elliott’s New York Times November 16th column about Timberland’s cause marketing (you’ll have to register/pay to read now), … Read on >

In “Skip the Toasters. Help Us Pay for a Trip to Italy.” – an article by Jane L. Levere in the Sunday Money section of the New York Times, … Read on >

A few days after I wrote my last post on plasma televisions and how women are responding to the new ad campaigns, I came across a great example in the NYT Magazine – the ad for Samsung’s 32″ LCD TV with DNle technology (whatever that is).  The … Read on >

During a recent interview I was doing for a MarketingProfs.com case study, I got into a fun discussion with the VP of Marketing … Read on >

Remember when soap ads featured dewy, porcelain-skinned beauties?  Well, Dove (owned by Unilever) is now a brand of full-on skin and hair care products as well … Read on >

The other day I bought a new kitchen faucet that much more suited my sense of style and my stainless steel sink.  It was so lovely to see installed… … Read on >

Yes, I mention “transparent marketing” a lot, mainly because it is a key concept covered in the book I co-authored, Don’t Think Pink. And, my favorite way to explain … Read on >

“Girly Wheels” is a fun article by Tanya Barrientos in the October 31, 2004, issue of The Philadelphia Inquirer (of course, you have to register, for free, to read … Read on >

Yes, I am using my blog for personal purposes, but I can still make a marketing to women connection… The story goes – I was in Ann Arbor this … Read on >