Rather Not Shop?
According to survey results released by UK-based market research firm Mintel, two-thirds of women have little or no time for shopping. Only 22% of the women they talked with would actually fit the “shopaholic” stereotype. Here’s the link to the story .
To be sure, Mintel only surveyed a small sample (1.685 women), but it’s something to think about. What might this mean for retailers of apparel, accessories and cosmetics, among others? It is simply harder to attract women’s attention and keep them interested in buying stuff in the usual ways. Retailers need to do more than change displays and bring in brighter colors occasionally. They’ve got to compel women to continue to shop (especially in physical stores as opposed to online).
If the store was a spa-like comfortable and relaxing environment, I know I might be inclined to tag a visit on to a run to the downtown bank. Otherwise, I’m going to head online – no doubts about it. Any other thoughts on this? Any knowledge of recent surveys of US women on the topic of shopping?
