Harvard Business School Reviews Don’t Think Pink

This just in: Don’t Think Pink, the book I co-authored, got a thumbs up review from Harvard Business School. Here’s the quote:

“[Don't Think Pink]” is rich in practical suggestions and interesting stories, with an easy-to-read style”

Here’s a link to the full review.  I hope that DTP (aka Don’t Think Pink) readers, in general, are also finding it a helpful book.

Tuesday, July 13th, 2004 in Language Translation, PINK Thinking | Tags: don't think pink, marketing book, marketing to women, women's market