As most of you know, I came to sustainability by way of marketing to women. And, it never ceases to amaze me just how much my women’s market knowledge can be directly applied to the “green” realm. Take the “green … Read on >
Social media expert Mitch Joel recently spoke to a business lunch audience here in Burlington, and one big point he made may have burst a little bubble for many a company considering a jump onto Facebook or Twitter because … Read on >
I’m pretty sure Johnson & Johnson did not intend for their ad campaign to explain why people start to engage with sustainability, but I’m certainly using their tagline that way. “Having a Baby Changes Everything,” was by no … Read on >
“I think we exaggerate the degree to which the sexes are mired in conflict.” – Nicholas D. Kristof
Americans, with help from “the media,” tend to exaggerate problems due to a) tradition – such thinking is embedded in our DNA, and/or; b) sexy “sound byte-itis” – such thinking makes … Read on >
The reasons vary for why girls and young women might steer away from science and technology careers, but I submit that now is the time to finally identify and resolve the matter! Why now? Sustainability is THE business and research … Read on >
What’s the key to sustainability? Systems thinking. What’s the sustainability systems thinker’s secret? Empathy. Who might be particularly good at contributing, and teaching, that way of thinking? Women.
My latest HuffingtonPost piece reflects the coalescing of my consulting and master’s program work toward a new research focus. How can we … Read on >
Social justice is the topic of this third, and final, installment on my experience at the Sustainable Brands 2010 conference. … Read on >
Today's values-based consumers seek full corporate responsibility which includes energy efficient production, community and social cause support, quality products, and, of course, fair prices. The smartest corporations know their most exciting innovations will result from changing their entire company vision, not just their marketing strategies, toward serving this more holistic, sustainability-conscious buyer.
To better understand and communicate with consumers determined to buy ever more wisely and in line with their values - call (802-658-8319) or email me. I'd love to help by producing sustainability content, consulting or speaking to your corporate or conference audiences.
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