Hello. I’m Andrea Learned.

I develop the personal brands and digital platforms of impact innovators.
In other words, I do what I love.

Please use this site and my writing archives as a resource, and contact me when you are ready to dive in...

Click Here To Learn More

Latest Blog Posts

  • iStock_000077900637_Medium

    Sustainability Leadership: Disruptively Smart Business

    No matter the anecdotal activity or range of social media conversations, the move to sustainability-integrated leadership and toward a fresh perspective on gender balance is happening much, much, MUCH too slowly. Given climate change and the state of our natural resources right now, what the next generation of leaders will face is almost incomprehensible. Does […]

    Read More

  • 14013481385_526bbc03dd_z

    Influencer Engagement, Part II: It’s About Them

    As I mentioned in Part I, if you don’t feel comfortable using social media to develop “thought leadership,” as such, it might be more comfortable for you to think about developing “influencer engagement” instead. The shift from “all about me” to “all about them” – the industry thinkers and influencers – changes the expectation. Far […]

    Read More

  • 13543807774_c1d952af29_z

    Influencer Engagement, Part I: It’s Not About You

      In my work coaching clients on how (and why) to use social media, I’ve found an interesting tendency: While people seem fairly confident they have industry wisdom to share, and believe they have insight to contribute to the existing conversation, the idea of developing their own “thought leadership” seems uncomfortable. As has often been […]

    Read More

My writing and consulting focus areas

Gender & Marketing

My path to sustainability and social media was through marketing to women, so that is the “lens” through which I write about sustainability and leadership, and through which I approach social engagement (relationship building, communications, investment). It all started with the work and research I did as a co-author of Don’t Think Pink I then realized I wanted to leverage that knowledge for a broad sustainability impact. And, that’s where Gender and the Sustainable Brain comes in. I wrote that piece, which outlines my perspective on the marketing to women and sustainability connection (and why it matters) for The Solutions Journal.

Learn More

Sustainability & CSR

Having chosen to live in places like Portland, OR; Bellingham, WA; Burlington, VT; and now, lovely Seattle, WA, it became clear that I was driven by the desire to be in and around people thinking about sustainable business and corporate social responsibility. As the tech entrepreneurs say, I “pivoted” from marketing to women into this specialty in 2008, leveraging my writing and social networks to dig in. Whether writing or doing communications consulting, I look for counterintuitive angles, big picture trends to connect with and interesting voices, as yet unheard – for the purposes of corporate brand and thought leadership development.

Learn More

Social Engagement

Building social capital is how you create change and amplify impact. I have been blown away by how I’ve seen this to be true through networks like Twitter, LinkedIn and Google+ (for now) and absolutely love to help clients gain from real engagement and investment in the relationship building process. Whether with a sustainability/CSR focus or not, there is incredible power in building community, sharing appreciation of the great wisdom, research and innovation already out there… and connecting with an audience around your own thought leadership along the way. None of what I advise is a hard sell – as that is not an authentic way to make human connection. Instead, social engagement prepares the ground or fortifies the foundation from which leaders can contribute and interact with broader ideas and new audiences. But, you have to dive into the practice of being “social” in a way that works for you. Helping you or your small team figure that out is my goal.

Learn More