Latest Blog Posts

  • Social Media for Professional Development: The Next Wave

      Knowing that social media integration is crucial for your company and knowing how much can be gained when individual leaders learn to comfortably engage with it are two different things. I’ve only recently come to understand the distinction, and particularly in relation to business-to-business (B2B) purposes. Social media engagement – as professional development – […]

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  • Do Expert Expectations “Kill” the Social Media Star?

    I survey the business-to-business (B2B) social engagement landscape on a daily basis and tips, guidelines and “musts” abound. It makes me worry that overly expert expectations could be keeping a lot of smart people from engaging with social media. Is that what we want? Does turning social engagement into a realm of experts, gurus and […]

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  • On Twitter, Reaching Out Is the Hardest Part

    What keeps people, especially those in the business-to-business (B2B) world, from using Twitter? Being on a mission to identify those barriers for senior level corporate leaders especially, I see the biggest obstacle as the discomfort in reaching OUT first. The vulnerable truth is that it may take a few months of actively sharing the wisdom […]

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My writing and consulting focus areas

GENDER & MARKETING

My path to sustainability and social media was through marketing to women, so that is the “lens” through which I write about sustainability and leadership, and through which I approach social engagement (relationship building, communications, investment). It all started with the work and research I did as a co-author of Don’t Think Pink I then realized I wanted to leverage that knowledge for a broad sustainability impact. And, that’s where Gender and the Sustainable Brain comes in. I wrote that piece, which outlines my perspective on the marketing to women and sustainability connection (and why it matters) for The Solutions Journal.

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SUSTAINABILITY & CSR

Having chosen to live in places like Portland, OR; Bellingham, WA; Burlington, VT; and now, lovely Seattle, WA, it became clear that I was driven by the desire to be in and around people thinking about sustainable business and corporate social responsibility. As the tech entrepreneurs say, I “pivoted” from marketing to women into this specialty in 2008, leveraging my writing and social networks to dig in. Whether writing or doing communications consulting, I look for counterintuitive angles, big picture trends to connect with and interesting voices, as yet unheard – for the purposes of corporate brand and thought leadership development.

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SOCIAL ENGAGEMENT

Building social capital is how you create change and amplify impact. I have been blown away by how I’ve seen this to be true through networks like Twitter, LinkedIn and Google+ (for now) and absolutely love to help clients gain from real engagement and investment in the relationship building process. Whether with a sustainability/CSR focus or not, there is incredible power in building community, sharing appreciation of the great wisdom, research and innovation already out there… and connecting with an audience around your own thought leadership along the way. None of what I advise is a hard sell – as that is not an authentic way to make human connection. Instead, social engagement prepares the ground or fortifies the foundation from which leaders can contribute and interact with broader ideas and new audiences. But, you have to dive into the practice of being “social” in a way that works for you. Helping you or your small team figure that out is my goal.

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