The Atlantic recently published an interview with me that included some good questions on trends and innovation in sustainability. Here’s an excerpt:

What’s something that most people just don’t understand about your area of expertise?

How thinking big about the connections of cultural trends, consumer behavior research, and other-things-that-don’t-seem-to-relate-at-all can give … Read on >

My most recent SustainableBusinessForum piece takes a look at Outdoor Afro, the thriving social-media savvy business launched by Rue Mapp.  This business, which emerged from Rue’s personal passion, is now powerfully connecting African Americans with nature – and … Read on >

In Part 2 of my SustainableBusinessForum piece, More Women, Better CSR, I point out that what women bring to the corporate leadership “table” is practice and comfort using their relational traits.  I see huge potential in recognizing that and developing strategies for nurturing – in everyone – the types … Read on >

‘Tis the season for “best of 2011″ lists and 2012 trend forecasts.  From year to year, few of the items included in these compilations ever seem that earth-shatteringly newsworthy.  However, with an eye on the sustainability-forward business, seeing the longer term may be the point.  As it stands, few … Read on >

“The most impressive thing about them as scholars,” says David Easley, an economist at Cornell University, “is that in recent years they have questioned the assumptions of the models they helped to create, and they have been at the vanguard of the efforts to go beyond them.”

The above … Read on >

If yours is a business striving to become more sustainable, one of the systems worth review is the strength and resiliency of your human capital.  That more women at executive and Board levels will help make an organization more adaptable through challenging times should be common sense.  This is perhaps … Read on >

And now, for a short rant…

I had an interesting conversation today with a friend who is a big thinker on sustainability.  We were bemoaning the fact that sustainability is a topic that can look incredibly boring in the short run, and we (as media and/or sustainable business proponents) are missing … Read on >

I just read the great Grist piece by Andrew Zaleski: Go, Fight… Green? His point about the work needed in order to green professional sports is: how much can we really expect the Bud-drinking, Cracker Jack-eating crowds to care about the environment (or the fact that a stadium is … Read on >