According to Adweek, new research shows that B2B brands are lagging behind B2C brands when it comes to the smart use of social media. So, it might well be our little secret as sustainable business professionals to jump in and show ‘em how it’s done. What … Read on >

I was so inspired by the opening ceremony of Seattle’s Bullitt Center that I pulled tweets, images and the quick ribbon-cutting video from the various social channels for this Storify piece. For context, I included links to the New York Times and NPR stories and closed with links … Read on >

Going social with sustainability is not for everyone.

In order to make social media work for sustainability’s sake, you have to see it as a long-term investment. You’ve got to truly believe you have personal or collective business wisdom to share that will forward the broader sustainable movement – even if … Read on >

Two recent award announcements got me thinking about an untapped communications opportunity for corporate sustainability. One was the announcement of CR Magazine’s 2013 list of the 100 Best Corporate Citizens , and the other was the “honor … Read on >

Something is going on in sustainable business communications that makes me think of those self-help books written to make even the most brilliant of women feel comfortable talking up their brilliance. What is happening is that incredible game-changing sustainable business wisdom is developing all over the country and globe, but … Read on >

Sustainability professionals these days regularly find themselves preaching to the choir.  As with the development of any new frontier, the leading edge of innovators can initially be so thrilled to find a few like-minded thinkers that they seek each other out, attend … Read on >

Both last week at SXSW and lately, back home in Seattle, I’ve been having similar conversations about the power of social media. People marvel about how something tweeted with a hashtag specific to an industry, for example, has the potential to be seen by so many people. Often the decision … Read on >

Denise Lee Yohn is a brand building expert who has been blogging, speaking and teaching clients how to “operationalize their brands” for twenty-five years.  We first met in 2009 by way of Twitter … Read on >