Angela Walseng and Wendy Scherer of The Social Studies Group and I were recently interviewed on Purse Strings Radio about our Green Mom Eco-cosm Study. We got into some lively discussion about:

• A woman’s awareness of her own journey toward sustainable or “green” living, and how she allows … Read on >
  

I received another Springwise newsletter in my inbox today, a few days after reading the most recent issue of Fast Company, and the contents of both made me realize: for the most part the entrepreneurial ideas or trends that are being covered by the majority of even not … Read on >

Perhaps I’ve not been clear enough lately.  Just as marketing to women really should not have been some hugely new concept when it started getting noticed a decade ago, so too should marketing to the sustainable consumer NOT be considered a whole new, hard to learn, concept.  In both cases, … Read on >

The Social Studies Group and Learned On recently partnered to study the women who are really influencing “green mom” consumer behavior online.   As with so many other issues, women exploring more sustainable consumer practices each begin an engagement … Read on >

It’s difficult to change thinking in a society that has been both quite patriarchal and quite unsustainably-minded for some time.  Considered from an anthropological view, these sorts of things could take hundreds, if not thousands, of years to evolve.  But still (!) – especially in marketing – the consumers are … Read on >

When so many “studies show,” experts have spoken, books have been written and conferences on the topic held, why do marketing decision-makers STILL lag behind consumer culture?  I ask because I have long been astounded by how “marketing to women” continues to be “new” news.  And, now, as I study … Read on >

These days “the next big thing” apparently matters a lot less to consumers, and this cultural shift should certainly influence the way brands develop products and marketing strategies for the near future.  Consider what Nancy Koehn writes in a Harvard Business Review article entitled “American Consumption and the New … Read on >

A few years ago, the trend predictions were that consumers and businesses would start to go “green.” How true it was! Today, “green” has morphed into “sustainability,” and that concept is by no means a short term trend, but a much longer term movement.  Because of that, many brands (but … Read on >