Hello. I’m Andrea Learned.



I write about a variety of topics that all connect toward promoting sustainable thinking and more responsible ways of doing business as well as consult on using social content and engagement strategy to build B2B brand and leadership awareness.

Want to know how my perspectives on sustainability and social engagement can CHANGE your next project?



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Latest Blog Posts

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    Leadership and Transparency 2015: The Social Media Imperative

    By the time “trends” get mentioned in the new year forecast blog posts, they can be little more “old” than “news.” Though forward motion is always worth celebrating, change usually happens more slowly. Take, for example, the call for more transparency in business leadership. While today’s startups are more likely to intentionally bake this into […]

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    Get On Social Media To Become the “Source”

    “All things being equal” is quite an overused phrase, but there can still be gold in what follows it. Whether it’s a consumer’s evaluation of cleaning products or a way to differentiate potential business consultants, the reasons why one option is chosen over another is especially key in a world of choice gone wild. As […]

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    Social Media and the Introverted Leader

    The building conversation about introverts in the business world strikes a chord. Though few who have met me in person would guess it, I am one, with a capital “I.” Interestingly (and fortunately), using social media has been key for finding the balance that lets me think, work and connect most productively. Thanks to this […]

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My writing and consulting focus areas

Gender & Marketing

My path to sustainability and social media was through marketing to women, so that is the “lens” through which I write about sustainability and leadership, and through which I approach social engagement (relationship building, communications, investment). It all started with the work and research I did as a co-author of Don’t Think Pink I then realized I wanted to leverage that knowledge for a broad sustainability impact. And, that’s where Gender and the Sustainable Brain comes in. I wrote that piece, which outlines my perspective on the marketing to women and sustainability connection (and why it matters) for The Solutions Journal.

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Sustainability & CSR

Having chosen to live in places like Portland, OR; Bellingham, WA; Burlington, VT; and now, lovely Seattle, WA, it became clear that I was driven by the desire to be in and around people thinking about sustainable business and corporate social responsibility. As the tech entrepreneurs say, I “pivoted” from marketing to women into this specialty in 2008, leveraging my writing and social networks to dig in. Whether writing or doing communications consulting, I look for counterintuitive angles, big picture trends to connect with and interesting voices, as yet unheard – for the purposes of corporate brand and thought leadership development.

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Social Engagement

Building social capital is how you create change and amplify impact. I have been blown away by how I’ve seen this to be true through networks like Twitter, LinkedIn and Google+ (for now) and absolutely love to help clients gain from real engagement and investment in the relationship building process. Whether with a sustainability/CSR focus or not, there is incredible power in building community, sharing appreciation of the great wisdom, research and innovation already out there… and connecting with an audience around your own thought leadership along the way. None of what I advise is a hard sell – as that is not an authentic way to make human connection. Instead, social engagement prepares the ground or fortifies the foundation from which leaders can contribute and interact with broader ideas and new audiences. But, you have to dive into the practice of being “social” in a way that works for you. Helping you or your small team figure that out is my goal.

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