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We are living in history-making times. Thanks to “edtech” partnerships like Coursera and edX, free, world-class university courses in a wide range of topics are now offered online. And, the potential for educating people in the ways of more sustainable business thinking (among many other topics) – and … Read on >
Much as the talk seems otherwise, corporate sustainability leaders and change agents may still need to function like an annoying little sister or brother. Eventually, companies will (should) notice the truth behind the nagging, and take steps to re-balance their values and fully commit to a sustainable future.
However, as even … Read on >
A recent New York Times piece on how Target uses data analytics to reach pregnant women with their ad campaigns (at just the right time) got me thinking. How can sustainable businesses leverage their … Read on >
When you get to be a certain age, or possibly before then, your career path can look like a long, disconnected, chain of jobs. But, when you take the “it all fits together” systems perspective, the natural beauty – and sustainability – … Read on >
While Abigail Rodgers, VP of Global Sustainability Strategy and Communication for The Coca Cola Company, had a lot of great insight to share in my latest SustainableBusinessForum piece, her idea that sustainability serves as a corporate leadership beacon my have been the most important. If they are looking for … Read on >
My most recent SustainableBusinessForum piece takes a look at Outdoor Afro, the thriving social-media savvy business launched by Rue Mapp. This business, which emerged from Rue’s personal passion, is now powerfully connecting African Americans with nature – and … Read on >
In Part 2 of my SustainableBusinessForum piece, More Women, Better CSR, I point out that what women bring to the corporate leadership “table” is practice and comfort using their relational traits. I see huge potential in recognizing that and developing strategies for nurturing – in everyone – the types … Read on >
‘Tis the season for “best of 2011″ lists and 2012 trend forecasts. From year to year, few of the items included in these compilations ever seem that earth-shatteringly newsworthy. However, with an eye on the sustainability-forward business, seeing the longer term may be the point. As it stands, few … Read on >
Today's values-based consumers seek full corporate responsibility — energy efficient production, community and social cause support, quality products, and, of course, fair prices. Smart corporations know that exciting innovations will result from changing their vision, not just their marketing strategies, toward serving a more holistic, sustainability-conscious buyer.
To better understand and communicate with consumers who are determined to buy ever more wisely and in line with their values, please email (andrea at learnedon dot com) or phone me: 206-466-2648. I can help through advising, content development and social media coaching.
How is marketing to women related to sustainability? The key is to reach them transparently rather than making the mistake of "thinking pink" OR "thinking green." How women buy and make leadership decisions has much more to it than a particular marketing wash. Read Don't Think Pink to learn about today's most influential consumer segment, which will also play a key role in moving our world toward sustainability. Read more, and get the first chapter (PDF form) of Don't Think Pink free.