Hello. I’m Andrea Learned.


I help social and environmental thought leaders develop their digital footprints authentically and strategically. The more big thinking "voices" I can coach to write blog posts and engage on Twitter and LinkedIn, the bigger the archive future generations of business leaders will have to build upon.



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Latest Blog Posts

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    Climate Leadership From A Petri Dish

    Think small. Act locally. Start at home. These phrases may not seem to reflect as “grand” a climate solution as the world clearly needs, but bear with me. Some of today’s most influential climate leaders are, in fact, focusing on their closer-to-home work. So, it’s worth understanding why this may be. A recent conversation I […]

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    Mindful Leading: Social Media Can Help

    In today’s “crazy busy” world, mindfulness means paying attention to the thinking and “being” space you need to be the best leader possible. It’s up to YOU to make that space. This applies to your social media presence too. As a mindful leader, you need to be intentional about where you contribute and how engaged […]

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    Business Leaders: Expose Yourself to “Love”

    One of the more challenging things for business leaders to understand about social media is how much it is about sharing “love.” When I bring it up with clients, I usually need to pause for the “wait… what?” response. The general concept may demand an extra mindset shift for those in the business-to-business (B2B) world. […]

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My writing and consulting focus areas

Leadership

My unique path to sustainability leadership development was through marketing to women. Gender has long been the “lens” through which I write, Tweet and comment on what I see happening in today's business world. That gender lens also influences my methods for social media engagement (relationship building, communications, long-term investment) as key tool for digital platform building. It all started with the work and research I did as a co-author of Don’t Think Pink (2004) - a book about how women make decisions as consumers. My 2011 piece for The Solutions Journal, Gender and the Sustainable Brain , maps what I see as the marketing to women and sustainability leadership connection - and why it matters. My leadership development work and writing now focus on the big thinkers and doers in corporate and startup, climate action innovation.

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Sustainability & CSR

Having chosen to live in places like Portland, OR; Bellingham, WA; Burlington, VT; and now, lovely Seattle, WA, it became clear that I was driven by the desire to be in and around people thinking about sustainable business and corporate social responsibility. As the tech entrepreneurs say, I “pivoted” from marketing to women into this specialty in 2008, leveraging my writing and social networks to dig in. Whether writing or doing communications consulting, I look for counterintuitive angles, big picture trends to connect with and interesting voices, as yet unheard – for the purposes of corporate brand and thought leadership development.

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Social Engagement

Building social capital is how you create change and amplify impact. I have been blown away by how I’ve seen this to be true through networks like Twitter, LinkedIn and Google+ (for now) and absolutely love to help clients gain from real engagement and investment in the relationship building process. Whether with a sustainability/CSR focus or not, there is incredible power in building community, sharing appreciation of the great wisdom, research and innovation already out there… and connecting with an audience around your own thought leadership along the way. None of what I advise is a hard sell – as that is not an authentic way to make human connection. Instead, social engagement prepares the ground or fortifies the foundation from which leaders can contribute and interact with broader ideas and new audiences. But, you have to dive into the practice of being “social” in a way that works for you. Helping you or your small team figure that out is my goal.

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